Via ars Technica
The program is the first time a Windows Live service that gives access to the Microsoft adCenter Publisher platform has been opened to developers. The selected participants will become adCenter Publisher account holders, as the account provisioning into the ads platform is done directly when they decide to enable ads in their SLS-based video playback options.
US testers who fill out a W-9 form have the opportunity to make money from their videos with this pilot program. The video content uploaded to Silverlight Streaming plays back with contextual ads relevant to the playback experience, based on keywords provided.
So, if you've got a blog, and have some movies you run, and you don't want to use YouTube (understandable given the latest court decision), you have a great option, with a couple bucks coming your way. Go ahead and sign up. We made it REAL easy, and you've got a great shot of getting in if you have a site that can pass the smell test.